Scope Analytics Inc.
A Digital Intelligence Consultancy
Scope Analytics Inc. is a digital intelligence consultancy providing consulting, managed services, and training in the areas of digital strategy, web analytics, and interactive marketing and channel optimization. We specialize in helping clients develop and deliver comprehensive data-driven strategies for the web and other emerging digital marketing channels, including video, social media, and mobile.
Two core philosophies at Scope Analytics Inc.:
Innovate on Purpose
Data represents opportunity. Yet, most web-based data is dramatically underutilized. Marketers need creative service solutions that help them move beyond typical “doorstop reporting” practices and transition into learning environments that proactively seek new knowledge and insights that drive marketing innovation – a layer of exploration and insight discovery using all sources of data to uncover actionable digital intelligence.
Data helps, People Deliver
People give data value. More focus is needed on teams and the digital intelligence processes that unite those teams. Technology is critical and content powers customer engagement. But data uncovers paths for growth and is marketing’s key “currency.” This currency must circulate within teams to create an internal economy that empowers individuals to drives business forward.
About the Founder:
Robb MacDonald, President
Robb MacDonald has over 10 years’ experience in e-business strategy, planning and analytics roles within marketing and corporate competitive and market intelligence divisions. Over the last decade he has developed and applied his unique skill-set, passion, and knowledge to leading Canadian and international brands, including Bell Mobility, Kraft Foods, SAS Institute, Info-Tech Research Group, Bank of Montreal (BMO), Rogers Communication Inc., and, most recently SAP, working for teams located in Palo Alto, California and NYC.
Prior to starting his own consulting business, Robb completed independent consulting engagements for Canadian Tire Corp. and, most recently, the Canada Media Fund in the area of digital analytics and web performance management. Robb has also developed and lectured a graduate course in Online Analytics at Centennial College in Toronto. He has an undergraduate degree (honors) in Media, Information and Technoculture from Western University in London and an MBA from the Schulich School of Business in Toronto, specializing in Strategic Management.