Orchestrate the Customer Journey with Content Analytics

Content marketing is a hot topic these days. It’s enjoying a resurgence of epic proportion. As the driver of customer engagement, content fuels the rich, rewarding experiences that earn customer satisfaction and loyalty. For savvy B2C and B2B marketers, this

Digital Intelligence Acceleration Maturity Model

This blog post (Part 1 in a multi-part series) introduces, at a high-level, a new maturity framework that we recommend marketers reference when considering the effectiveness of their digital intelligence program. Preliminary feedback from senior marketing leadership (initial interviews as

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Scope Analytics Inc. is a digital intelligence consultancy providing consulting, managed services, and training in the areas of digital strategy, web analytics, and interactive marketing and channel optimization. We specialize in helping clients develop and deliver comprehensive data-driven strategies for the web and other emerging digital marketing channels, including video, social media, and mobile.