Insights, Optimization, Results

Analytics-as-a-Service for Marketers

Let Scope Analytics be the engine of your digital intelligence program.  Think of us as your boutique digital agency for all things related to interactive data collection, analysis, optimization, reporting and insight delivery.
 
We’ll help you rethink how, where, and by whom digital analytics work is performed. We seamlessly integrate into your teams and help you win more customers while you stay focused on your core day-to-day business activities. You’ll enjoy deeper-level insights, increased sales opportunities, more cost-effective productivity gains, and greater flexibility in responding to market opportunities.

Furthermore, our negotiated pay for performance option makes Scope Analytics the smarter investment choice.

Our customizable services include:

  • Dashboards and scorecard management
  • Website analytics and reporting
  • Content measurement and optimization
  • Audience segmentation and analysis
  • Conversion optimization
  • Marketing automation
  • Campaign tracking and reporting
  • Social Media monitoring and analytics
  • Mobile analytics
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Ad-hoc data exploration and discovery
  • A/B and multivariate testing
  • Data quality management and tagging
  • Competitive and market intelligence

Our managed services provide you with clear, concise, and actionable digital intelligence that you can trust. We’re constantly evaluating and monitoring all of aspects of your website and digital marketing efforts to identify key areas for improvement. We’ll present a clear picture of what is working and what isn’t.

Introducing the Digital Intelligence Maturity Matrix

Whatever your operational need:

You may be searching for quality web analytics resources to help with spikes in demand, delivering reporting and analysis in a timely, agreed-upon fashion.   Or, you may be searching for a strategic partner to manage all aspects—people, processes, technology, and reporting—of your digital intelligence strategy on an ongoing basis.   Whatever your need, we’ll provide the established analytics team, standardized practices and frameworks, and the analysis methodologies you need to be successful.

According to a McKinsey study, analysts typically spend 80 percent of their time gathering information before they begin to analyze it.1  By delegating key web analytics responsibilities to Scope Analytics many complex and time consuming tasks can be “hived off.”  Benefits include lower operational and labour costs, freeing up internal digital marketing resources, and increased focus on core business functions.

Our Pay for Performance Model:

We’re serious about partnering with clients. So much so, we’ve introduced a new (optional) pay for performance model to some of our digital marketing services. We call this innovative approach Analytics-as-a-Service. This model links “reward” with “actions” that deliver results for our clients, giving new weight to the phrase “actionable digital intelligence.”

Unlike traditional agency models based on “effort” irrespective of performance, we share some of the strategic and investment risk with our partners. We’re happy to implement pre-negotiated, data-driven performance-based compensation agreements. We work for a lower base but earn a percentage of the measured outcomes we achieve for our clients.

We LOVE this model!

Why? Because it is transparent and keeps client/agency interests tightly aligned from the outset. Moreover, it keeps our focus laser-like on existing client relationships as our best source of new business and increased revenue. It’s simple: you grow, we grow.

Let’s Talk

1 McKinsey Quarterly, November 2012

TREND SNAPSHOT:

Trending SnapshotAccording to Aberdeen Group, only 32% (free and paid web analytics users) of companies are currently satisfied with “the quality of information delivered through their web analytics deployments.”2    Furthermore, the same study found that companies using free web analytics tools are more likely to struggle to interpret data.  Interestingly, however, companies using paid web analytics (only) are 64% more likely to indicate that they are not getting full value from their investments.

Something is fundamentally wrong here.  Companies should not be struggling—to this degree—to realize business value from web analytics investments.  Its time to start asking the hard questions about the value of information, a prerequisite to igniting dramatic change.

2 Aberdeen Group. ‘Web Analytics: Marketing Beyond Online Customer Data.’ January, 2012.

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About

Scope Analytics Inc. is a digital intelligence consultancy providing consulting, managed services, and training in the areas of digital strategy, web analytics, and interactive marketing and channel optimization. We specialize in helping clients develop and deliver comprehensive data-driven strategies for the web and other emerging digital marketing channels, including video, social media, and mobile.